In business brochures and booklets are a standard tool for promotion and advertising. They are little books or magazines which lay around in conference halls, offices, and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually, they are given away as freebies (e.g. they may contain a calendar or some poster inside).
In either case, booklets serve advertising purposes and since they are usually short (max. 24-36 pages) they need to look good and be informative to focus users’ attention and effectively convey the message.