A highly effective brochure distinctly and succinctly details what your business is about and what you can do for your customers. On the other hand, a poorly designed brochure will only chase away potential buyers to the welcoming arms of your competitors.
A brochure is a type of leaflet commonly seen on shelves or racks featuring a variety of information about a company, an event, a campaign, a product or a service. It is typically a single sheet that is either a bi-fold or a tri-fold. Some brochures are c-folded, while others are z-folded.
Others may think that a brochure is no longer relevant, especially now that everything seems like it’s been digitized. But that’s far from the truth. A professionally designed brochure can be an important lead-nurturing marketing strategy.
Think about this scenario: you attended a business trade show and met some influential people in your niche for the first time. During your brief meeting with someone, you try to learn more about each other’s company, products or services.
But what happens when you part ways?
A well-designed brochure will be a reminder to him, and to the other people you’ve met, of what your business is all about. Your brochure will tell them what sets you apart from your competitors.