In the past, event tickets were primarily made to help the organizers control the inflow of guests in the venue. But with the advancement of printing technology, event tickets are now used for marketing purposes. In addition to the name, schedule and details of the event, logos of the sponsors are featured in the print. Typography and illustrations are also used to make the tickets look more attractive.
Since tickets can now be reserved days, weeks or even months from the actual event, they can also function as mini flyers. Ticket holders love to show off their tickets–we see this happening during friendly gatherings and in various forums in the internet. An event ticket with a great design can certainly help fill seats.