Command attention with stunning design
Your notepads will be handed out, used at meetings, in inter- and intra-office communications and more, so you want to make sure that anyone whose eyes pass over it takes notice. This doesn’t mean your notepad design should be gaudy, only that it should grab immediate attention. Use bright colors or unique shapes and images, a creative theme or other device to accomplish this.
…Yet keep it simple
Striking design isn’t synonymous with big design. It’s important that your notepad is useful for its intended purpose, so leave plenty of white space for jotting notes, sketches and diagrams. Include all the necessary information: organization name, logo, address, contact information, etc.; and leave out anything that takes up too much space. A header and a footer are all that’s needed on your notepad – everything in between should be white.
Be unique, be branded and add value
Your logo and organization colors should be prominent in your notepad design. You can also consider adding value to your notepads, depending on how they’ll be used. Can you include a brief-yet-useful checklist, relevant conversion/tipping chart or other device to help you stand out from the competition? How about a monthly sales calendar or reminder? A mechanic’s notepad could include a row of tires across the top, for example, each with a different maintenance tip for each month: “May – Rotate and balance your tires.” Theme your notepad when possible: tires or wrenches for mechanics, waves or marine animals for saltwater aquariums, the scales of justice for attorneys, etc; but do so in a unique and creative way. Don’t copy the competition – do it better!